Sponsorship

In addition to the enormous media coverage and on-site exposure, corporate auto event sponsors can benefit from a myriad of promotional, advertising, marketing, and entertainment opportunities. Each sponsorship is tailor made. This is How We Roll™ offers an opportunity to corporations, institutions, small businesses and individuals to be a part of this momentous event.  The opportunities of helping to sponsor this event are (and not limited to):

• Merchandising - The tremendous worldwide appeal of sports related merchandise can continue to expand and grow with the addition of a racing line of merchandise. Large attendance for a race weekend event offers on-site merchandising sales opportunities. Cruise related products racing teams have merchandise trailers at each event. Team related products such as caps, t-shirts, jackets, pennants, cups, etc. featuring the sponsor’s logo can be sold during  the cruise.

•   Consumer Marketing - Cruising can add new sectors to your consumer base and reinforce existing market demographics. Racing fans are extremely brand loyal and research by independent research organizations such as the Nordhaus Research Company, and U.S. News & World Report have shown that race fans will purchase the products of those companies who support racing over those companies not involved in the sport. The age demographic of race fans is closely split between the 21-29, the 30-39, and the 40-49 year old age groups. This is the major buying public for every product.

•     Print/Electronic/Direct Advertising Programs - The addition of a racing team can add many new opportunities for creating dramatic advertising campaigns. Banners, posters, flyers and calendars are some examples of the  literature distributed to fans at the cruise events. Your identification on all team related press kits, stationery, and other printed material

·        Customer Entertainment - Entertaining corporate clients, VIP’s and vendors at a the cruise is a unique way to cement business relationships. The pageantry and excitement of the cruise activities will have a lasting positive impact on your guests.

 ·        Positive Imagery

 ·        Venue access

 ·        Retail opportunity

 ·        Promotional Opportunity/ Introduce new product or talent

 ·        Product positioning

 ·        Cross overvalue of marketing products

 ·        Domestic appeal/recognition

 ·        Entertainment and Education ingredients create a diverse appeal

·         Community Involvement

·         Support local and national charities